Lula
We captured the vibrant, eclectic spirit of LULA’s close-knit community—delivering a full month’s worth of content from just a 4-hour shoot. This batch content trial not only showcased the shop’s true vintage aesthetic and historical appreciation but also revealed how thoughtful storytelling can bring LULA’s passion to life online. Through vibrant reels and photos, we helped bridge the energy of its in-store community with its growing digital audience, demonstrating how content can both celebrate loyal vintage appreciators and spark curiosity in those just beginning their journey.
TOP PERFORMER
“FOUND TREASURE” STORYTIME
A series created to spotlight the shop owner’s sourcing stories. This gave vintage lovers a deeper appreciation for the history and charm behind each piece.
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BUILDING A CLEARER BRAND FRAMEWORK
Our collaboration with LULA helped refine their brand image and build a stronger framework for in-house content strategy. Through customer segmentation, we identified that storytelling content resonates most with true vintage appreciators, while generating visually engaging and entertaining content is key to attracting newer audiences who are just beginning their vintage journey. This clarity can now be used to guide future content decisions and highlights opportunities to leverage LULA’s vendor community to accelerate growth and visibility.